AI and Digital Marketing Training  Nairobi

AI and Digital Marketing are the future of business. At Kamata School, we teach these skills to help you lead in the digital world.

Why Choose Kamata College for AI and Digital Marketing?

1. Dual Mastery: AI + Digital Marketing

Most courses teach you how to post; we teach you how to automate and optimize. You won’t just learn digital marketing fundamentals; you’ll learn how to leverage Artificial Intelligence to do 10 hours of work in 1 hour. This makes you twice as valuable to any employer or your own business.

2. The Ultimate Flexibility (Physical or Online)

Whether you prefer the high-energy environment of our Nairobi CBD campus or the comfort of learning from home, the choice is yours.

• Physical Classes: Network face-to-face with peers and instructors at our central location.
• Online Lessons: High-quality, interactive sessions for those with a busy commute or living outside Nairobi.

3. “Work-Life-Study” Balanced Schedule

We’ve structured our timetable for the modern Kenyan professional. With only two sessions a week (1.5 hours each), you can gain a world-class skill set without quitting your job or sacrificing your business operations. It’s high-impact learning that fits into your pocket of time.

4. Practical, Industry-Ready Training

At Kamata College, we move beyond theory. Our 3-month program is built on hands-on projects. You will leave the course not just with a certificate, but with a portfolio of AI-generated campaigns, SEO strategies, and social media plans that you can show to potential clients or employers immediately.

5. Unbeatable Value for Money

At only KSh 37,500 for the entire 3-month duration, this is one of the most affordable high-tech courses in Kenya. We offer premium, future-proof education at a price point that makes it accessible to entrepreneurs, students, and career-changers alike. Check out our fee structure.

6. Prime Location in Nairobi CBD

No more struggling with long commutes to distant campuses. Our training centre is located in the heart of Nairobi’s Central Business District, making it easily accessible via public or private transport from any part of the city.

The Semester at a Glance

• Duration: 3 Months per semester.
• Commitment: 2 engaging, 1:30-hour classes per week.
• Investment: KSh 37,500 per semester.
• Path to Graduation: Advance through the levels and celebrate your achievement at our grand graduation ceremony at the end of the year!

What AI and Digital Marketing Course offers

Our curriculum is meticulously crafted to cover the pillars of modern marketing:

• AI-Powered Content Creation: Learn to use tools like ChatGPT, Jasper, and Canva AI to create stunning copy and graphics in seconds.
• Search Engine Optimization (SEO): Master the art of ranking #1 on Google and driving organic traffic.
• Social Media Management: Strategies for TikTok, Instagram, LinkedIn, and Facebook.
• Paid Advertising (PPC): Optimize Google and Meta Ads for the highest ROI.
• Data Analytics: Use AI to predict customer behaviour and make data-driven decisions.

AI and Digital Marketing Curriculum

Month 1: The Foundations & AI-Driven Strategy

Focus: Understanding the digital ecosystem and using AI for research and planning.

Week 1: Digital Marketing 101 & AI Literacy

• Concepts: The Marketing Funnel (Awareness to Loyalty), Digital vs. Traditional, and the “Golden Equation” of ROI.
• AI Integration: Intro to LLMs (ChatGPT, Claude, Gemini); Prompt Engineering frameworks (RTF: Role, Task, Format).
• Project: Define a brand and use AI to build a comprehensive Buyer Persona.

Week 2: Content Strategy & Copywriting

• Concepts: Content Pillars, the AIDA model, and Brand Voice.
• AI Integration: Using Jasper or Copy.ai for ad copy; Grammarly for tone adjustment; AI-driven content calendars.
• Project: Create a 30-day content plan for two different social platforms.

Week 3: Visual Storytelling & Generative Media

• Concepts: Basic design principles, colour theory, and video hooks.
• AI Integration: Canva Magic Studio, Midjourney for custom brand assets, and CapCut AI for auto-captions and viral editing.
• Project: Produce a high-quality “short-form” video using only AI tools. This is useful in Entertainment Management.

Week 4: Website Strategy & UX

• Concepts: Landing page optimization, Lead Magnets, and Conversion Rate Optimization (CRO).
• AI Integration: 10Web or Framer AI for rapid website prototyping; Hotjar AI for heatmaps.
• Project: Build a high-converting landing page for a product launch.

Month 2: Traffic, Search, and AI-Enhanced Ads

Focus: Driving traffic through organic and paid channels using AI optimization.

Week 5: SEO (Search Engine Optimization)

• Concepts: On-Page, Technical, and Off-Page SEO.
• AI Integration: Surfer SEO or Frase for content optimization; AI for automated Schema markup and keyword clustering.
• Project: Perform an SEO audit on a live site and optimize a blog post to rank.

Week 6: Social Media & Community Management

• Concepts: Algorithm secrets (Instagram, TikTok, LinkedIn) and Social Listening.
• AI Integration: Buffer AI for scheduling; Brandwatch for AI sentiment analysis.
• Project: Set up a social listening dashboard for a competitor.

Week 7: Google Ads (SEM)

• Concepts: Keyword bidding, Quality Score, and Search vs. Display ads.
• AI Integration: Google’s Performance Max (PMax) and AI Smart Bidding.
• Project: Set up a mock Google Search campaign with AI-generated headlines.

Week 8: Paid Social (Meta & TikTok Ads)

• Concepts: Lookalike audiences, Retargeting, and Ad Creative testing.
• AI Integration: Meta Advantage+ campaigns; AI creative testing (A/B testing copies).
• Project: Build a Meta Ad campaign targeting a specific niche audience.

Month 3: Automation, Analytics, and Final Project

Focus: Scaling efforts through automation and proving value through data.

Week 9: Email Marketing & Personalization

• Concepts: Drip campaigns, Segmentation, and Deliverability.
• AI Integration: HubSpot or Mailchimp AI for predictive sending times and hyper-personalized subject lines.
• Project: Design an automated 5-step email “Welcome” sequence.

Week 10: Marketing Automation & Workflows

• Concepts: Connecting the “MarTech” stack to save time.
• AI Integration: Zapier or Make.com to automate tasks (e.g., “When a lead fills a form, send an AI-personalized email and alert Slack”).
• Project: Build a “no-code” automation workflow that connects three different tools.

Week 11: Analytics & Data Storytelling

• Concepts: Google Analytics 4 (GA4), UTM tags, and ROI Attribution.
• AI Integration: Looker Studio for visual dashboards; using ChatGPT for “Data Cleaning” and trend prediction.
• Project: Create a monthly performance report that explains “The Why” behind the numbers.

Week 12: Final Capstone Project

• The Task: Execute a 360-degree digital campaign for a real or dummy client.
• Requirements: Must include a website/landing page, an SEO plan, a paid ad strategy, and an automated email sequence—all supported by AI tools.
• Outcome: A professional portfolio piece to show potential employers or clients.

Flexible Learning to Suit Your Lifestyle

We understand you’re busy. That’s why we offer flexible options to ensure you never miss a beat:

• Physical Classes: Join us at our modern campus in Nairobi CBD for hands-on, face-to-face interaction.
• Online Lessons: Study from the comfort of your home or office with our interactive virtual classroom.
• Schedule: Just 2 sessions per week (1.5 hours each). That’s only 3 hours a week to transform your future!

Secure Your Spot Today!

Don’t let the digital revolution pass you by. Join the best AI and Digital Marketing course in Nairobi and start building the career you’ve always dreamed of.

Enrolment is now open!

• Location: Queensway House, 2nd Floor, Kaunda Street, Nairobi CBD.
• Call/WhatsApp: +254722137784
• Email: info@kamataschool.com